The Problem Solvers
Polestar is an independent business, brand and communication strategy consultancy with a proven track record of turning top line marketing costs into bottom line contribution.
With a senior and multi disciplined team we lead clients through the increasingly challenging marketing environment. Breaking down silo thinking. Simplifying the complex. Focusing on effectiveness. Acting objectively, quickly and decisively for real business benefit.
Welcome to Polestar. The Problem Solvers.
Business Growth
Value driver analysis - Profitability models & econometrics - Invention& delivery of new revenue streams - ROI - Brand incubation (investment & strategy)
Whilst all our work is to some extent about business growth, Polestar can help specifically in the identification of revenue drivers, the development of profitability models and the creation of new revenue streams.
Brand Development
Brand creation - Brand strategy
Brand is the fundamental source of value for businesses in the 21st Century. And brands that deliver differentiated, credible relevance to consumers will show the strongest financial performance. We develop or refresh brands putting them at the head of the consumer queue.
Communications Strategy
Channel strategy - Budget setting - Creative strategy & management of execution
We help our clients create more influential & effective communications, exploiting the wealth of bought, owned, created and earned opportunities that exist. We specialise in integrating communications channels, and in the creation of low cost programmes based on advocacy, brand partnerships & digital connectivity.